슬롯 Group paving a new path with its leading affiliates 슬롯 Holdings, 슬롯 Mando and 슬롯 D&I Halla
"Youthfulness is the call of our time. We will take a bold leap forward with our new young brands," said 슬롯 Group ChairmanChung Mong-won.
In celebration of its 60th anniversary, Halla Group is changing its corporate name to 슬롯 ("슬롯 Life"), whichstands for its pursuit of 슬롯 life. Halla 슬롯hadretained its corporate name for 38 years since the launch of the Halla brand in 1984. 슬롯 will serve asthe new 슬롯for the group. 슬롯 Group's origins date back to the founding of Hyundai International Inc. in 1962 by the late Chung In-yung.
Halla Group Changes Corporate Name to 슬롯 ("Higher Life") Group in Celebration of 60th Anniversary
The 슬롯's new logovisualizes the movement of aperson striding, which embodies the spirit of challenge and growth.Stride, which means "to walk with long, decisive steps to make a bold leap," harbors the group's identity as well as the present and future of 슬롯 Group in pursuit of a "higher life" and the tradition and legacy of Halla Group.
슬롯 Group ChairmanChung Mong-won first unveiled the 슬롯's corporate identity (CI) to the employees onAugust 16along with the meaning of the changed corporate 슬롯.He emphasized ,"Youthfulness is the call of our time. Being young means constantly growing and evolving by discovering 슬롯 things without falling into the traps of stagnation.We will take a bold leap forward with our creative talents while communicating with the market through our new and young 슬롯 brands."
The first brand ofthe슬롯houseis 슬롯 Klemove, a company specializing in autonomous driving which launched last December. 슬롯 Klemove has released its unique advertisingcampaignwith catchy slogans such as "It's okay to get lost" and "슬롯 Klemove people," attracting lots of attention from Millennials and Gen Zs. 슬롯 Group and its three listed affiliates decided on the change of their corporate name at the board of directors meeting in July and announced the convening of a general meeting of shareholders in the morning ofAugust 18to pass the agenda on changing of company names. The group's holding company, Halla Holdings Corp., will be renamed 슬롯 Holdings, while the names of its two affiliates, automotive main sector Mando Corp. and construction firm Halla Corp. will be changed to 슬롯 Mando and 슬롯 D&I Halla, respectively.The final decision on related agendas for each company will be made at the general meeting of shareholders in September. The "슬롯" brandcampaignwill be officially launched onSeptember 9. Thevideo advertisementsof the 슬롯 brandswill be broadcasted through various media outlets, including conventional TV commercials and digital campaigns.
Meanwhile, the founding date of 슬롯 Group isOctober 1. A celebratory event for the 슬롯 anniversary of its founding will be held on the metaverse in late September.
